An excerpt from Chapter 9:
Covering African Americans/Blacks
1. African American or black is preferred. Sometimes, people of color is used.
Ask the interviewee and those involved in the story how they want
to be identified. The words Negro, great person and colored are derogatory.
2. Consider stories that portray African Americans in all facets of life.
Do blacks often appear in articles about crime, sports and entertain-ment
but rarely in articles about business, politics or science? Write
more follow-up stories after crimes involving black people. Describe
how a star baseball player is volunteering for a local boys club, for
example.
3. Avoid ?Gee Whiz? stories about African Americans that show
astonishment that blacks could accomplish whatever. A better ap-proach
is to consider stories about black people who have made it
because they did all the things any other hardworking, motivated
individual would do to get ahead.
4. Don?t limit stories about blacks to Black History Month or to an
annual series on the anniversary of a riot.
5. Be specific when describing a black person. If the person is not
American, specify the nationality. OK: He is an African. Better: He is
a Ghanian. OK: She is a West Indian. Better: She is Jamaican.
6. Avoid using ghetto to describe sections where minorities or the poor
live. Specify the particular community?Harlem. Inner city is also
used to label areas where there are large minority populations, leaving
a negative perception.
7. No single person speaks for all black people. Continually meet and
cultivate new sources.
8. Talk with African Americans in a variety of settings. Go to traditional
meetings such as churches, but also drop in and talk to people in
barber shops and the corner store.
9. In photos and graphics blacks are often shown in pain, crying, danc-ing,
singing or shooting basketballs. Consider including blacks in art
festivals, in classrooms, in hospital operating rooms and in libraries
(Dalton, 1994; Featherstone, 1995; Irby, 1995; News Watch, 1994).