The textbook is about teaching you to recognize your own cultural bias. Don't be a dumba$$.
"1. When practical and relevant to the story, ask those involved in the
story how they want to be identified.
2. Identify your own biases. Are they getting in the way of the story?
3. Don?t reinforce cultural assumptions and stereotypes. Avoid omis-sion.
4. Be aware that colloquial expressions may be verbally acceptable
but not acceptable in print unless they are needed in quotations.
5. Go where the people are. Attend cultural awareness workshops.
Volunteer with special groups so you can understand their day-to-day
problems. Go to their meetings. Go to foreign film festivals.
6. Don?t sensationalize a story, using cultural biases (i.e., highlighting
a mixed marriage), unless it is relevant to the story.
7. Although the scoop is desirable, accuracy is more desirable. Don?t
jump to conclusions just to get the story first. Don?t speculate what
might happen because people form opinions from your specula-tions.
8. Don?t always tell the story through the white male perspective. Put
yourself in the shoes of your interviewees. How would you like to
be reported?
9. Always talk with representatives of both sides of the issue. Use
balance in presenting different voices within your story.
10. Be a good storyteller. Put your reader into the story by showing
sensory details: the black armband, the smell of curry, the touch
of the older woman?s cold, wrinkled hand.
11. Develop sources within special groups. They can get you inside
the story.
12. Work on being nonthreatening. Tell your interviewees they are doing
you a favor by talking with you, and they will help the public better
understand their group: religious, racial, ethnic, gender and age.
13. Find and nurture sources among many local and national racial,
ethnic and special interest groups. For example, USA Today has
developed a source book that aids reporters in understanding the
different segments of the population among their readership.
14. Talk with people in their own territory so they feel more comfort-able.
15. Clean up quotes unless the story is about language. Don?t publicly
embarrass innocent interviewees."