Through these growing pains, EA learned that they needed a less tramatic approach to DRM while still protecting their interests. While its not perfect they found their compromise, and I think we should support them because its fair. Both Dragon Age and Mass Effect 2 were released with simple disc check as media DRM. Neither has activation, nor any other online requirement to play the game. The catch is that if you want to use DLC or any other online component, you have to register the code that comes with the game and log in to access the content.
It's even better than that - even though the one-time-use code limits the use of that DLC to your unique EA Account, it does
not then irrevocably tie the use of the
game to your unique EA Account (meaning the game itself remains transferable), nor does it require you to be online to
use the DLC you've already downloaded & installed. Once you've got it installed, you can play offline to your heart's content,
with all the DLC installed. EA did good with that one.
I think EA/Bioware has a great DRM strategy. It isn't perfect, but at least it gives us the benefit of a doubt while providing them with a device for future profits that could offset losses due to piracy. Create a good product, and people will buy it.
I'm hoping Ubisoft quickly learns that even though their intentions are good it will be couterproductive.
EA, formerly the root of all evil, is the only one learning and trying to come to compromises with their customers (and that's who they're compromising with, not the pirates) - not Activision, Atari, or Ubisoft. I'm excited about the DRM mechanic they went with on DICE's BF:Bad Company 2. For the first time ever AFAIK, purchasers are given a choice as pertains to the DRM that happens when you install:
1) do a one-time-per-install internet authentication (a la Bioshock/Mass Effect 1/etc., but with an allegedly resettable 10-install limit), after which you can play offline without the disc in the drive, or
2) play offline from Day One, never having to go online ever, but requiring the disc to be in the drive every time.
Choice 1 is obviously for the folks who complain about the laborious chore of having to swap discs when they change games, and Choice 2 is obviously for the folks who complain about the invasiveness of having to ask permission (even once, or years from now) from a server that may or may not be there. Finally, a publisher has learned that Choice/Options/Variety is a Good Freaking Thing! More options, Good; fewer options, Bad. Selling AC2-PC for $60 and including both DLC packs is another example of Ubisoft not understanding this elementary staple of a free-market economy.
Keep in mind that although the biggest draw of BC2 will certainly be online multiplayer, it has a single-player campaign also, just like MW2. And although I'm thrilled with EA's inclusion of options around the DRM, I'm still unhappy with the way BF2142 (and assuming BC2 will be the same) irrevocably ties your game's serial to your unique EA Account, making it completely untransferable (no handing it down to my little brother when I'm done). I didn't know 2142 did that until a couple years after I bought it, but it's a testament to how great that game is (and how great I expect BC2 to be) that I didn't mind so much when I found out (and still play it from time to time) and will overlook it for BC2. BC2 will be the *first* game I knowingly, willingly pay more than $10 for that does that.
Speaking of which, to JoshGuru's point, I'm exactly the kind of guy he's talking about. Passed completely on Riddick: Dark Athena because of the DRM, but bought it for $5 from Direct2Drive during their 5-year anniversary sale. I'm still on the fence what I'll do when Splinter Cell Conviction comes out - I was really looking forward to it, but this DRM is unacceptable for a full-price purchase of a single-player game.