This is about midrange. For 28CFM, depending on the company, you can expect a noise level about 24 dBA, which is just above whisper quiet. Some 80mm fans can kick-out an amazing 60-80 CFM, but that's way too loud for me to live with. I use a 92mm in the rear and a 120mm in the front, this combo provides high CFM (52-75) with low noise. I use a 80mm on my heatsink that runs at 37CFM and 30dBA. That's a nice balance.
Bottom line, 28CFM is average, and will be fine for most setups. If you OC, or have a run-of-the-mill case, you may need more cooling: higher CFM or more fans. What's your setup and where do you want to put it?