Imho,
No, there is a trade-off of a noticeable blur or softening of the image for an impressive anti-aliasing while moving. Secret World suffers from a lot of aliasing that ya can't see on a static image and is curbed, very much so with TXAA. The key is in motion and the strength of the feature; to only discuss the cons is not objective.
These are the cons to me: Proprietary, can't be forced on due to the need for game developer support, noticeable blur that may be distracting to gamers that demand sharp, how about adding a multi-sampling feature as well instead of just offering a TXAA setting?
Positives: Innovative, different choice, game needed another quality setting due to the sheer amount of aliasing, wonderful job of cleaning up the aliasing, specifically temporal noise, efficient based on the anti-aliasing offered to me.
The feature to me is not a replacement over-all, but an enhancement for someone to consider, may enjoy to improve immersion.