Truth "Figment" Ad

[SUOrangeman]

I didn't feel like searching for a duplicate threads, but ...

Has anyone posted the "Figment" ad that Truth aired right before tip-off last night? Their campaign is downright wicked, and last night's may have been one of the best ever. They even put "April Fools" on the end.

-SUO

 

[crawford]

yea thats sweet at first i was like WTF ! and then i was like "ohhhh....."

 

[tigerbait]

being a person who hates smoking and being around smokers, I always enjoy the truth commercials.

 

[mchammer187]

I generally did not find their campaign to be very effective

but this commercial is one that I did like (probably the only one)

I dont smoke either I just think their tactics are too over the top

even worse i think are the commercials that say "if you buy drugs you are supporting terrorists"

those make me want to buy drugs just to spite them

its like saying "if you buy oil/gasoline you are supporting terrorists"

 

[yakko]

I can't wait until the Truth ads go away for good.

 

[BrunoPuntzJones]

<< I can't wait until the Truth ads go away for good. >>

agreed. most retarded ad campaign evar.

 

[kamiam]

<<

<< I can't wait until the Truth ads go away for good. >>

agreed. most retarded ad campaign evar. >>

agreed here as well, and I quit 11 yrs ago

 

[ThaGrandCow]

The truth adds are really bad. The ironic thing is (even though I am a smoker) the Phillip Morris ads are the ones that make me want to NOT smoke.

 

[SUOrangeman]

Although I've never smoked nor experienced a "smoking" environment on a regualr basis, I believe the ad campaign is done quite well. Whether it is more effective in getting folks to not smoke in the first place (versus encouraging smokers to quit) can be debated until the end of time.

I think the ads force you to think. Given that TV/radio is more of an entertainment outlet (were thinking can be easily discouraged), I can see how folks can react differently to the ads.

-SUO

 

[b0mbrman]

Why are we so quick to support the anti-smoking ads and so resistant to supporting the anti-drug ads?

 

[CQuinn]

<< I think the ads force you to think. >>



I think that is the problem... they force you to think.

There is a saying I recall: "Convince people to think, and they will love you... Make people think, and they will hate you"

You are probably right that the campaign can prove effective on people who have not started smoking. But as a long time
ex-smoker, I find that those ads are so busy ramming the "truth" down my throat, it makes me want to light up just
to get the taste of fist out of my mouth. They go to such an extreme that the ads start to sound like those "Good Times"
virus hoaxes where a thousand misfortunes will befall you from reading an email. The brains of most media savvy
people start to automatically switch over to "BS mode" just so you don't feel like you're falling for some scam.
The truth ads are aimed at teens, who may not be as aware of health and social effects of smoking, so they do serve
some purpose; but I worry that they will get the same reaction that the "just say no" campaign faced when the teens
got a little older and started to question much of the things that authority figures were telling them.

Sad to say, As TheGrandCow mentioned, I actually find the Tobacco company settlement ads a better endorsement to
quit smoking than the truth ads.

 

[Hammer]

The truth adds don't bother me all that much. Now AOL ads on the other hand...

 

[Nil]

<< The truth adds don't bother me all that much. Now AOL ads on the other hand... >>



It's fun getting email!!!

 

[Insidious]

<< Why are we so quick to support the anti-smoking ads and so resistant to supporting the anti-drug ads? >>



OK, that one's a toughie.............

(it's only bad to them if someone else is doin' it. How do you think they derive their sense of right and wrong?)

Growing to enormous girth and living like a slob kills more than tabacco (which I do not endorse) but funny

how fat laywers and politicians just can't seem to tax and comdemn a trait they posess)

 

[Dudd]

I personally can't stand those Truth ads. What, you mean smoking is bad for me? I thought cigs prevented cancer, not caused it. Seriously, anybody who is enlightened by these commercials is a moron. Simply repeating something that everyone knows will not cause a substantial drop in cigarette smoking rates.