A recent Gallup study verifies that actual economics (employment/wage) isn't the major driver behind trump support even it if it's self-reported as important, the other main self-reported factor being racial anxiety.
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2822059
Previous studies also place ethnic resentment as by far the leading differentiator between support for the two parties. Some I would joke about age, but really politics comes down to race in this country. People don't like to admit it, each for their own reasons; conservatives for the obvious ones, but also many centrists/liberals because it's also in their interest to portray a post-racial society.
The issue isn't to portray a post racial society but rather to achieve one & to lead by example.
