Yes, comparing profit margins between a name licensing scheme and a computer manufacturer is incredibly stupid. It's totally nonsensical.
Then again it came from the Weekly Standard. That's a propaganda magazine so it's not like that's a shock.
I know, it must really hurt that Trump Organization has double the profit margin of Apple. Those pesky facts are "nonsensical".
Less than half of Trumps companies are involved in licensing but keep peddling your FUD. Even you're too lazy to read Wiki.
The Trump Organization spans a wide variety of industries including real estate, construction, hospitality, entertainment, book and magazine publishing, media, model management, retail, financial services, board game development, food and beverages, business education, online travel, airlines, helicopter air services and beauty pageants.[10][15]
So his rental income is licensing?
In 2015, Trump earned $71 million from condo sales and collects $41.9 million in rental income on his buildings annually.[27]
His carousel is licensing?
The carousel generates $589,000 from annual admissions.[36][37][38]
His skating rink is licensing?
The rink generates close to $8.7 million in annual income from rink admissions.[27][36][37]
His golf courses?
Trump earned at least $176.4 million from 15 golf courses in Scotland, Ireland and across the Eastern Seaboard about 41 percent of the low-end estimate of his income since 2015.[27]
So how much does Trump actually earn from just licensing is the question:
Trump has generated more than $74 million in real estate licensing deals.
Yes, licensing is about the same as his rental income. Owned again, this time without vaseline.