Originally posted by: LegendKiller
Originally posted by: Descartes
It's pretty insipid stuff as far as wine is concerned.
Also, state fair awards does NOT mean it's the "best wine in the country" or whatever other nonsense is being spread about. There's simply no possible way a wine sold at a profit for $2 could be in direct competition with truly good wines... ever. It has nothing to do with snobbery; it has to do with the fact that you can't produce a Ferrari for a Ford price, because it simply costs too much.
That said, there are reasonable < $10 wines, and though the offerings from Trader Joe's, Whole Foods (365 brand), etc. are decent efforts for the price, they're still pretty terrible.
Because going from one grape to another is the same as going from a shitty pushrod V8 heavyset land barge to a highly tuned V12 with carbon fiber and aluminum everywhere is completely analagous.
Incorrect. I'll elaborate.
The difference in wine has a lot less to do with cost of production and a lot more to do with branding. I have had many expensive wines and while I can certainly tell the difference, it's not leaps and bounds compared to some good cheaper wines.
Not to be dismissive, but not everyone appreciates the value of a better wine. Just because it's expensive doesn't mean it's better, and just because you drink it doesn't mean you are able to detect the qualities. Most people that buy expensive wines just because they're expensive don't know wine, and so literally they're throwing their money away. In fact, many of the most expensive wines taste nothing whatsoever like your typical wines. Spice, earth, mushroom, leather, tobacco, etc. are all qualities of an older, better wine that most people fine offensive on first tasting.
And no, it has a lot less to do with branding. You simply
cannot produce the same quality of wine for $2, and I will give you a few reasons as to why. This is also true for tea, coffee or basically any commodity based on a processed crop.
1) For the quantity produced by Trader Joe's and Whole Foods, you cover a wide geographic area and therefore many climates. The results of this is obvious: You ultimately blend away the character produced by the soil, climate, harvesting and of course grape quality. You can have an incredible vintage in one area and a mile away have a terrible one. The Russian River, Cote d'Or, Willamette Valley and some areas of Napa Valley are well known for this. There is a profound difference in quality unless you think everyone is just insane.
For a more pronounced example, try tasting a regional Burgundy and then try a Gevrey-Chambertin, a Volnay, a Beaune and maybe even something like a Vosne-Romanee. All vastly different, and the regional won't express this because it's blended from all of these regions.
2) Better grapes come from vineyards with less yield. Pinot Noir vineyards, for example, often seek lower yield to get better grape quality; the results are a more complex wine, but at a substantially reduced yield.
3) Better grapes come from better land. This means land that hasn't been depleted of resources, has ample sun (depending on the type of grape), etc. You can buy an acre in Napa for $3M or so, but you can get 20 acres in Mendocino for a lot, lot less. Yes, some of that has to do with the fact that it's "Napa", but it's a lot more to do with the climate. You simply cannot produce the same quality of grapes, so land costs are higher. This means the resultant wine is higher.
4) More labor. This means using more sustainable growing measures, crop rotation if necessary, better fertilization techniques, better irrigation techniques (better Pinot Noir vineyards use gravity-based irrigation which is why places like the Cote d'Or are so expensive), etc. This ultimately means more cost, which is why places like Chile are so much cheaper; labor is a lot cheaper.
This doesn't even include the winemaking methods themselves, of which there are another multitude of different styles and methods that ultimately produce better wines. The better wines come from methods that are more labor intensive.
So, really, it's not a secret and it's not some conspiracy to fool the consumer. I could give you another few dozen reasons, but I have to go to a meeting.
There's nothing wrong at all with a $2 bottle of wine, but I don't think we should fool ourselves into thinking it's in any direct competition with the better wines. It is what it is, and let's enjoy it for that.
imo.
[edit]Spelling[/edit]