[TPU]Big Swing in Market Share From AMD to NVIDIA: JPR

[tential]

As I said in other threads, I would REALLY hate if PC gaming turned into a game of who throws more money at and provides closed game code to developers. Unfortunately, NV is not going to stop this and if AMD doesn't do the same aggressively, they will get run over. You cannot overcome an inherent 30-100% disadvantage like in Unity when the game code is not optimized for your architecture. I really have no answer for how to make game development fair other than for developers to stop taking bribes. I don't see how AMD can keep up as NV simply has more resources and engineers to throw at GW. I honestly don't remember in the last 15 years of gaming the situation getting this bad as it has gotten in the last 3-4 years. In the past if you bought a 6800U or X800XT, for the most part the performance was good across 90% of games. This is not the case at all today.

I said at one time we will either have to choose a GPU optimized for a list of specific manufacurer's sponsored games OR if you play a wide variety of games, soon you might need to run both AMD and NV.

I remember that and it's starting to feel that way. I agree with you completely, this is getting ridiculous and gamers are paying for it.

I actually want a GTX 970 SLI but I don't want to support NV's business practice for fear of what you stated happening.

 

[Fire&Blood]

As I said in other threads, I would REALLY hate if PC gaming turned into a game of who throws more money at and provides closed game code to developers. Unfortunately, NV is not going to stop this and if AMD doesn't do the same aggressively, they will get run over. You cannot overcome an inherent 30-100% disadvantage like in Unity when the game code is not optimized for your architecture. I really have no answer for how to make game development fair other than for developers to stop taking bribes. I don't see how AMD can keep up as NV simply has more resources and engineers to throw at GW. I honestly don't remember in the last 15 years of gaming the situation getting this bad as it has gotten in the last 3-4 years. In the past if you bought a 6800U or X800XT, for the most part the performance was good across 90% of games. This is not the case at all today.

I said at one time we will either have to choose a GPU optimized for a list of specific manufacturer's sponsored games OR if you play a wide variety of games, soon you might need to run both AMD and NV.

I agree, I hate exclusive features. Like I said earlier in the thread, I feel like I am cornered into buying NV. I stand my ground on stuff like intrusive DRM and preorders but honestly the appeal of MGSV, GTAV and Witcher 3 combined break my will and it's just a matter of time til I cave in.

The scheming has evolved, it's no longer a matter of risking a PR disaster by straight up attempting to cripple the performance of competitor's products, now it's done through exclusive features. Even biased consumers should understand that the only way to keep getting good products from brand A is for brand B to deliver a better one.

The worst part is knowing all this and yet I'm about to support these tactics,
the dark side is calling.

 

[mrmt]

However AMD has their APU in all 3 consoles. All they had to do was market correctly and state that "AMD APU is in PS4/ Xbox One/ Wii U. You're going back to school and you want to be able to play all your favorite games? Get a laptop with an AMD APU inside. Be able to play all your favorite games on the go... blah blah blah."

I just don't get their marketing team why don't they try?

AMD is a kind of pavlov dog in terms of marketing. Instead of focusing on their strengths (gaming), they are trying to follow Intel on the low power market when they are ill-equipped to do so.

 

[RussianSensation]

AMD is a kind of pavlov dog in terms of marketing. Instead of focusing on their strengths (gaming), they are trying to follow Intel on the low power market when they are ill-equipped to do so.

AMD is targeting various strategies. They aren't abandoning high end PC gaming graphics. It doesn't take a rocket scientist to realize that a 28nm CPU cannot beat a 14nm CPU. Anyone who expects an AMD CPU to compete with a CPU 2 nodes ahead is either delusional or uninformed. What would happen if AMD's GPUs were on 16nm FinFET and NV was on 28nm? You get the same picture. For AMD to even start to compete in high performance CPU game with Intel, they need to come close or even match the manufacturing node.

Right now the GPU performance in AMD's APU's is already class leading but it's not helping because they are so far behind in power consumption and CPU performance. Therefore, even doubling or trippling their APU gaming performance from a graphics standpoint will not take away more share from Intel unless they dramatically improved perf/watt and IPC. That's what Zen is supposed to accomplish in 2016. However, going back to the node, it's extremely important. If 16nm FinFET is way worse than Intel's 14nm, AMD will still be behind. Honestly by 2016 Intel will be moving to 10nm most likely anyway. I don't see Zen catching up either.

 

[mrmt]

Right now the GPU performance in AMD's APU's is already class leading but it's not helping because they are so far behind in power consumption and CPU performance. Therefore, even doubling or trippling their APU gaming performance from a graphics standpoint will not take away more share from Intel unless they dramatically improved perf/watt and IPC.

If AMD could offer dGPU-levels of performance with their iGPU they indeed would have a shot on the notebook market. If anything, they would have the budget gaming niche all of themselves. That would be better than the current situation, where they are getting trounced in any market bracket you look.

 

[desprado]

Total AIB shipments increased this quarter to 12.4 million units from last quarter.
AMD’s quarter-to-quarter total desktop AIB unit shipments decreased 9.5%.
Nvidia’s quarter-to-quarter unit shipments increased 24%.
Nvidia continues to hold a dominant market share position at 72%

72%!!

 

[Flapdrol1337]

Around this time last year amd was selling like crazy because of mining, now all those mining gpu's are being dumped, causing the reverse effect. Amd has always catered to the price/performance crowd, and those are more likely to get secondhand gpu's.

 

[ShintaiDK]

Around this time last year amd was selling like crazy because of mining, now all those mining gpu's are being dumped, causing the reverse effect. Amd has always catered to the price/performance crowd, and those are more likely to get secondhand gpu's.

I dont recall any selling like crazy. I only recall soem US retailers being creative in the spirit of capitalism.

Also the resell of mining cards, still? I think that excuse is too old now.

 

[NIGELG]

Amd has always catered to the price/performance crowd, and those are more likely to get secondhand gpu's.

Nvidia has always catered to the ''Here,take our money for a brand name'' club.

Reasoning with them is like reasoning with Apple i-phone fans.

AMD makes baffling decisions and continues to slide down further into Oblivion.The 'cheap brand image' and the destruction of the premium ATi brand name as well as many other decisions have AMD where they are today.

 

[Flapdrol1337]

I dont recall any selling like crazy. I only recall soem US retailers being creative in the spirit of capitalism.

Also the resell of mining cards, still? I think that excuse is too old now.

I can only speak for where I live

selling 300 r9 290's, he had 2 other ads up with other variants for even lower prices a week ago.
http://tweakers.net/aanbod/722155/sapphire-r9-290-4gb-gddr5-oc-tri-x-scherp-geprijsd!!!.html

another guy selling over 200
http://tweakers.net/aanbod/user/632248/