Toyota to Outsource [Sporty AWD Sub-Compact] Car Redesign To Subaru Maker Fuji Heavy

NFS4

No Lifer
Oct 9, 1999
72,636
47
91
Looks like Toyota wasted no time in putting their investment to good use :D

NAGOYA -- Toyota Motor Corp. plans to contract out to Subaru maker Fuji Heavy Industries Ltd. the full redesign of an existing model, possibly a sporty subcompact, with the aim of rolling out the remodeled version in two to three years, The Nihon Keizai Shimbun learned Tuesday.

Facing a serious personnel shortage amid rapid business expansion, the world's second-largest automaker has decided to tap the development expertise of Fuji Heavy. Toyota became Fuji Heavy's top shareholder by purchasing a stake from General Motors Corp. in October.

The arrangement will enable Fuji Heavy to make use of excess development capacity created by the termination of its partnership with GM, its previous top shareholder.

The vehicle to be remodeled by Fuji Heavy has yet to be determined, but a sporty subcompact -- a type of vehicle in which the automaker boasts expertise -- is seen as a likely candidate. The restyled car may feature characteristics distinguishably different from those of Toyota-developed vehicles, given Fuji Heavy's proprietary technologies in horizontally opposed engines and four-wheel-drive systems. The remodeled car will be made at a Toyota factory and put on the market in two to three years.

The redesign deal signals that the two automakers are planning to forge a tight partnership. Toyota already has plans to outsource a portion of production to a U.S. plant of Fuji Heavy starting as early as 2007, as they seek to "tap each other's development and production expertise," in the words of Toyota Executive Vice President Mitsuo Kino****a.

http://online.wsj.com/article/SB113148902329091528.html
 

Bullhonkie

Golden Member
Sep 28, 2001
1,899
0
76
Could be promising. Toyota brand image/marketing and build quality with Subaru boxer/AWD drivetrain in a sporty package.
 

NFS4

No Lifer
Oct 9, 1999
72,636
47
91
Originally posted by: FeuerFrei
I see Fuji gets to design, but not manufacture.

I'd rather Toyota put the bits together than Subaru ;)
 

FeuerFrei

Diamond Member
Mar 30, 2005
9,144
929
126
Originally posted by: NFS4
Originally posted by: FeuerFrei
I see Fuji gets to design, but not manufacture.

I'd rather Toyota put the bits together than Subaru ;)
I'm with you there.

Thanks for posting this tidbit.
 

EvilYoda

Lifer
Apr 1, 2001
21,198
9
81
huh, interesting...hopefully they do more with it than GM. That could definitely be interesting...Subie styling with the Toyota quality and name backing it.
 

NutBucket

Lifer
Aug 30, 2000
27,138
627
126
Since when do Suby's lack quality?

Hmmm....a Toyota for people that know how to drive? There's a novel thought!
 

boyRacer

Lifer
Oct 1, 2001
18,569
0
0
Originally posted by: NutBucket
Since when do Suby's lack quality?

Hmmm....a Toyota for people that know how to drive? There's a novel thought!

No one in California knows how to drive. :p ;)
 

NutBucket

Lifer
Aug 30, 2000
27,138
627
126
Nah, just Asian women in Toyotas (the worst offenders are in Siennas followed by the ones in Camry's and/or Corollas)
 

NFS4

No Lifer
Oct 9, 1999
72,636
47
91
Originally posted by: NutBucket
Nah, just Asian women in Toyotas (the worst offenders are in Siennas followed by the ones in Camry's and/or Corollas)

No. Asian women in general, ANYWHERE in the US can't drive :D
 

NutBucket

Lifer
Aug 30, 2000
27,138
627
126
But see NFS4, here in socal 85% of Asian women drive Toyotas (my mom included).

Thank god my gf drives a WRX;):D
 

TomKazansky

Golden Member
Sep 18, 2004
1,401
0
0
Originally posted by: NutBucket
Since when do Suby's lack quality?

Hmmm....a Toyota for people that know how to drive? There's a novel thought!

everyone seems to ignore the fact that toyota makes sportscars too.
 

NFS4

No Lifer
Oct 9, 1999
72,636
47
91
Originally posted by: infestedgh0st
Originally posted by: NutBucket
Since when do Suby's lack quality?

Hmmm....a Toyota for people that know how to drive? There's a novel thought!

everyone seems to ignore the fact that toyota makes sportscars too.

Well, they USED too.

Supra? Dead
MR2? Dead
Celica? Dead