the lenstip link has a pretty thorough review.
B+W and other expensive filters offer higher light transmission and reduced effects from flare.
There's also some effect on sharpness (probably most noticeable when using sharper lenses than the standard kit lenses and cheap zooms)
marumi and hoya make some nice budget filters, if you're considering getting some.
http://www.lenstip.com/113.4-article-UV_filters_test_Description_of_the_results_and_summary.html
in fact, the top 4 performance/price are hoya
my most expensive lens actually doesn't have a filter :S (tamron 10-24)
i only keep filters on my beater/outdoor lenses hah (quantaray 70-300/pentax 18-55)
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this seems like an interesting filter
http://www.amazon.com/RainbowImaging...s=hoya+82mm+uv
I wonder how closely it can compare to the hoya pro1 optically :S (though there'll probably be build quality/quality control issues)
edit: I would think it's probably worth it over the tiffen due to the multicoating.
otherwise, you can pick up a hoya 82mm for ~$45
http://www.amazon.com/gp/product/B00...seller=&sr=1-1
whether or not it's worth the 3x cost over the tiffen for slightly noticeable/somewhat better performance is up to you though

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also, fyi multicoating can make filters/lenses harder to clean (though it provides many benefits
http://www.kenrockwell.com/tech/lenstech.htm#coating)
i suppose another way to look at this is having multicoating(which largely explains why the cheaper tiffens don't do well), since basically the only things you're paying for are the glass (and how it's shaped/formed), the coating, and a way to mount it to the lens.
the B+W without MRC (though still single coated) and marumi without MC both do significantly worse than the multicoated counterparts, though the glass probably has a small part to play here as well.
it's kind of amazing how high quality the cheaper glass can be today, in comparison to how it's been in the past (google's april fools treasure map street view filter was funny).