T-Mobile is cheaper than AT&T and Verizon for me by a long-shot. There's no way I'm switching.
T-Mobile's CEO says they are doing this to provide lower prices for everyone, not just corporations. I think that's a great idea. One, simple, upfront, same-for-everyone pricing structure would be nice, so I know the guy next door isn't getting some special deal that I'm not.
They just bumped their basic Simple Choice smartphone plan from 500MB to 1GB of data at no extra charge. If moves like getting rid of company discounts are enabling that, great.
Thing is they're not.
They're replacing the current discount program with a new "incentive" program. What's the new program? You get a $25 gift card every time you upgrade a device on your account, up to twice per year per line. Sweet, right? You're still potentially getting that % discount...
Except that you'll be tied into paying full carrier subsidized price for a phone. Twice a year. And last I checked 6.9% != 15% ($50 over the course of a $720/year single line account, for example, and that doesn't take into account generally paying the $500 or so for the phone each time you "upgrade").
This is a price hike in disguise
for everyone. They're trying to incentivize getting
everybody to buy fully unsubsidized phones at a more rapid rate.
My guess is they're trying to stem the blood coming from the BYOD crowd because their offering was just too good. This is a slap in the face for the likes of us.