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TiVo To Add Commercials!

Zim Hosein

Zim Hosein

Super Moderator | Elite Member
Super Moderator
The Los Angeles Times is reporting that TiVo is about to launch a new system that interjects its own commercials, sweepstakes offers and other promotional messages when a TiVo user is fast-forwarding through a network block of commercials. Up until now, one of the main advantages of TiVo has been its ability to skip commercials. Clients signed up by the millions to use the DVR (digital video recorder) system and even agreed to pay a monthly or lifelong fee for the TiVo service.

In an attempt to woo Madison Avenue, TiVo is taking a risk that might very well backfire on them. While TiVo has ascended to stellar name brand recognition, there are many other ways to record TV. Replay TV?s DVRs don't inject commercials. Other more generic DVRs that come directly from cable companies also don?t dare overstep existing commercials. At least, they don?t for now.

XM Satellite Radio attempted to sell commercials a few years back, but quickly abandoned the idea upon complaints from users who were paying their $10 per month to avoid hearing ads on radio. Besides the excellent user interface, much of what users are paying for with the TiVo service is the ability to skip commercials they don?t want to see. If TiVo?s new model creates strong profits, everyone will jump on the bandwagon, but considering the consumer backlash about advertising on TV, it is more likely TiVo?s experiment will fail like XM?s short-lived commercial sets.

Source: Los Angeles Times
Click to expand...

TiVo To Add Commercials :Q
 
A few years ago:

"Hey boss! I've created a neat way for people to skip commercials on TV, I bet people would pay money to do that!"
"Good, do it"

fast-forward a bit...

"Hey Smith, I don't suppose you could find a way to play commercials on our device, could you?"

I'd like to see the line of thought that lead to THAT one.
 
repost.

you'll still be able to fast foward through the commercials, Tivo is just trying to give people an incentive not to.
 
I don't care, as long as it's only onscreen for as long as I am fast forwarding (and there is no sound to it). If not, my Tivos are going byebye and I'm dropping out of their beta programs.
 
Just another reason to refuse to pay them if they do this.

You offered me a way to skip these and now you are breaking the contract so I don't feel like paying. 😀

Don't see it happening since they would get to many complaints like that. 😛
 
Well, I will just disconnect my TiVO from my home network or block it's ability to connect to their website and be done with it. Then I won't have to worry about it. Granted, I won't have a programming guide anymore, but my digital cable has that anyway so I will just have to manually setup my recordings the way I did when I used a VCR. Why doesn't the ACLU attack advertisers? They seem to be violating more and more civil rights and privacy rights of Americans than any other organization. Fvck advertisers. I have actually become anti-advertising, choosing NOT to buy things that are heavily advertised, going for generics instead.
 
I think I remember reading something somewhere about how they want to implant a little chip in these machines that will transmit user into whenever a user fast forwards the commericals.

Hmmm... cant remember where I saw that, though.

🙂
 
Originally posted by: KarenMarie
I think I remember reading something somewhere about how they want to implant a little chip in these machines that will transmit user into whenever a user fast forwards the commericals.

Hmmm... cant remember where I saw that, though.

🙂
Click to expand...

How about using that chip to count the number of times I think about hot naked women... might not be able to count that high after an hour or two. 😀
 
The sad truth is the TV is here because of commerials.
The even sadder truth is that this might likely spell the end for TIVO. With Compamnies such DirectTV, Dish, Comcast, and Cox adding their own flavors of PVR's, TIVO will have spelled out its own doom.

 
Originally posted by: Goosemaster
The sad truth is the TV is here because of commerials.
The even sadder truth is that this might likely spell the end for TIVO. With Compamnies such DirectTV, Dish, Comcast, and Cox adding their own flavors of PVR's, TIVO will have spelled out its own doom.
Click to expand...

But with DirectTV it's a Tivo with directTV in it so it still counts as a tivo. 😀

Wonder why they didn't try to trademark this product.
 
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