Tim Cook: Doing Right and Just Before Profits

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That's part of trademark. They have to defend their trademark or it can be forfeit.

There are certainly times when that's legit, but Apple's gone after small operations in unrelated businesses that clearly weren't trying to ape Apple's logo.

Didn't hear about that, but how did they bully the Mexican company?

They tried to muscle iFone out of its name and (ironically to the above about defending a trademark) had it backfire on them as it should have. Apple was the company infringing on the use of the name iphone and now must pay iFone a percentage for the use of the name in Mexico. Seems they're going to get smacked with a similar penalty in Brazil where someone else used the name first too.

And Apple has always been damned lucky Apple Records didn't pull the same shit with Apple as they pull against much smaller companies. Apple by its own sue-happy standards would have had to give up its name right from the start. ( as it is they went back on an agreement with Apple records to stay out of music).

Seems sometimes what's right and good isn't always the biggest corp with the most cash and lawyers gets whatever it demands.