I'm not talking specifically about AM3 mobos being cheaper, but rather AM4 mobos (due to platform design) almost necessarily being cheaper than X99/X299. Fewer socket pins means fewer traces, means fewer PCB layers and lower costs. The same goes for dual channel RAM vs quad channel. Integrated USB 3.1 lowers the BOM. Also, there are already AM4 motherboards cheap enough for OEMs to stick them in affordable desktops. These are based on stripped-down chipsets, but I still see them as a sign that AM4 motherboard design is neither difficult nor expensive.