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those new chrysler commercials

R

robothouse77

Golden Member
what's the deal with this guy? in one of the commercials he goes, "like i always said, if you can find a better car, buy it"

first of all, i've never seen this clown before in my life, so when was he around making statements like this? 1950?

second of all, ah never mind, need to lay down...
 
Originally posted by: Drakkon
its lee iacoca (sp?)....hes like the CEO of diamler chrysler...he was HUGE in the 80's...now hes just some old guy trying to revive his company image...but that was his tagline in the 80's...."If you can find a better car, buy it"
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ah thank you. i guess i'm too young to remember those...(born in 81)
 
Originally posted by: huberm
Lee Iococa, CEO of chrysler.........................
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I didn't realize he was still there. I thought he'd retired already.

Anyway, he was huge in the 80's. Practically saved Chrysler from going belly up with things like the K car and minivans... Also responsible for the Mustang as was previously stated.
 
Originally posted by: robothouse77
what's the deal with this guy? in one of the commercials he goes, "like i always said, if you can find a better car, buy it"

first of all, i've never seen this clown before in my life, so when was he around making statements like this? 1950?

second of all, ah never mind, need to lay down...
Click to expand...


Go lay down.
 
Interesting:

Return to Chrysler
In July 2005, Iacocca returned to the airwaves as Chrysler's pitchman, along with stars such as Jason Alexander and Snoop Dogg, to promote Chrysler's Employee Pricing Plus program; the ads reprise the "If you can find a better car, buy it" line that was Iacocca's trademark in the 1980s. Other ads featured Iacocca with his granddaughter. In return for his services, Iacocca and DaimlerChrysler agreed that his fees plus a $1 donation per vehicle sold from July 1 through December 31, 2005, would be donated to the Iacocca Foundation for diabetes research.
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From here
 
Originally posted by: Kenazo
Interesting:

Return to Chrysler
In July 2005, Iacocca returned to the airwaves as Chrysler's pitchman, along with stars such as Jason Alexander and Snoop Dogg, to promote Chrysler's Employee Pricing Plus program; the ads reprise the "If you can find a better car, buy it" line that was Iacocca's trademark in the 1980s. Other ads featured Iacocca with his granddaughter. In return for his services, Iacocca and DaimlerChrysler agreed that his fees plus a $1 donation per vehicle sold from July 1 through December 31, 2005, would be donated to the Iacocca Foundation for diabetes research.
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From here
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Wow. I always knew he was a great guy, but that's outstanding. Props to Lee!
 
Originally posted by: Drakkon
its lee iacoca (sp?)....hes like the CEO of diamler chrysler...he was HUGE in the 80's...now hes just some old guy trying to revive his company image...but that was his tagline in the 80's...."If you can find a better car, buy it"

http://en.wikipedia.org/wiki/Lee_Iacocca
Click to expand...

They must be catering to the older crowd, because I'm sure no one born after 1985 even knows that tagline, let alone who he is.

That could be what their intentions are. Chrysler is an older person's brand IMO.
 
Originally posted by: robothouse77
what's the deal with this guy? in one of the commercials he goes, "like i always said, if you can find a better car, buy it"

first of all, i've never seen this clown before in my life, so when was he around making statements like this? 1950?

second of all, ah never mind, need to lay down...
Click to expand...

You're kidding.
 
the OP is why the ad campaign sucks. Chrysler wants their cars to be relevant but no one in their target market knows who Lee Iacoca is or has ever heard of that tag line.
 
Originally posted by: psteng19
Originally posted by: Drakkon
its lee iacoca (sp?)....hes like the CEO of diamler chrysler...he was HUGE in the 80's...now hes just some old guy trying to revive his company image...but that was his tagline in the 80's...."If you can find a better car, buy it"

http://en.wikipedia.org/wiki/Lee_Iacocca
Click to expand...

They must be catering to the older crowd, because I'm sure no one born after 1985 even knows that tagline, let alone who he is.

That could be what their intentions are. Chrysler is an older person's brand IMO.
Click to expand...


Then there is Snoop in the commercial too so you might say that they are targetting both old and young with the commercials.
 
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