I watched a Charile Rose interview last night with Thomas Friedman about his new book (Hot, Flat and Crowded) and his thoughts on current state of foreign affairs etc.
Friedman wrote the popular book 'The World is Flat' which chronicled the internet boom and the path toward globalization.
Anyway, I think the interview was great and some of the thoughts that Friedman had I think are spot on.
His view is essentially stating that because of the exponential increase in natural resource consumption world wide due to the fact more and more people are entering 'middle class' society energy will be THE industry with a potential boom, especially forms of clean energy.
If you think about it, it makes sense. In 12 years by 2020 there will be about 1.2 billion MORE people further increasing the demand for natural resources. From strict macro-economic terms we know that the current global consumption rate of energy is not sustainable.
The key in this whole thing though is allowing the market to accept and introduce clean energy on a massive scale. Friedman makes the great point that no multi-billion dollar investment is EVER going to happen in clean energy if the price of oil keeps jumping around every 15 minutes to new highs/lows. In July it was 147 ppb and now its close to 100 ppb. If renewable energy start-ups knew that oil would be at 140 ppb for the next 20 years they would be shoveling money into new energy developments. He suggests that the government should assist in helping create the right market conditions for these industries to start up.
The whole point of his book is that if the US can get back on the cutting edge of technology and become the leader of the world in clean energy other countries will buy this from us and invite us to implement it in their own regions. Why wouldn't that be a win win situation for us?
Friedman wrote the popular book 'The World is Flat' which chronicled the internet boom and the path toward globalization.
Anyway, I think the interview was great and some of the thoughts that Friedman had I think are spot on.
His view is essentially stating that because of the exponential increase in natural resource consumption world wide due to the fact more and more people are entering 'middle class' society energy will be THE industry with a potential boom, especially forms of clean energy.
If you think about it, it makes sense. In 12 years by 2020 there will be about 1.2 billion MORE people further increasing the demand for natural resources. From strict macro-economic terms we know that the current global consumption rate of energy is not sustainable.
The key in this whole thing though is allowing the market to accept and introduce clean energy on a massive scale. Friedman makes the great point that no multi-billion dollar investment is EVER going to happen in clean energy if the price of oil keeps jumping around every 15 minutes to new highs/lows. In July it was 147 ppb and now its close to 100 ppb. If renewable energy start-ups knew that oil would be at 140 ppb for the next 20 years they would be shoveling money into new energy developments. He suggests that the government should assist in helping create the right market conditions for these industries to start up.
The whole point of his book is that if the US can get back on the cutting edge of technology and become the leader of the world in clean energy other countries will buy this from us and invite us to implement it in their own regions. Why wouldn't that be a win win situation for us?