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This just in: Intel losing to AMD's ad blitz

E

EyeMWing

Banned
Just flipped through my copy of Wired from this month. 1 AMD full page ad with photograph and a clear message as to WTF the product is.

Intel produced only a 1/3rd page ad for Centrino, and several annoying Centrino spreads that just repeated the logo throughout a completely unrelated article in some whimsical design. System manufacturers accounted for 4 more Intel logos.

AMD wins the ad war this month due to the power of their ad (Rather like their CPUs - AMD goes for power, Intel goes for sheer overwhelming numbers) and the fact that Intel usually has like 10 full page ads with one logo or the other sitting on them and nothing else but whitespace. There were none this issue.
 
AMD ran an informercial length segment on TechTV - they appear to be starting their integration with the psuedo-enthusiast crowd first, since they already have a substantial share in the enthusiast market, and it's clearly best to work your way up the ladder (And attacking the enemy's stronghold without first removing some of their power base is difficult - especially since WinXP AMD64 is not yet available.
 
The company with the strongest marketing wins. No matter how good the product is. Fortunately for us, AMD is also a good product.

🙂
 
I could give two sh!ts who wins what, other than who has the fastest processor that i can afford.....
 
I could give two sh!ts who wins what, other than who has the fastest processor that i can afford.....
Click to expand...
A lot of people think this way but if Intel wins to the extent that they put AMD out of business you probably could never afford to upgrade.

Bleep
 
I remember a few years ago before AMD released the XP they were on top of speed with the T-Birds they acttually had a TV ad with some guy trying it race to get something done on his computer before a train hit his building or something it showed a guy with I guess it was a P-III then and a guy with an Athlon and the Athlon guy got all his data and got out and the intel guy got messed up ha.
 
The intel/amd comparison is interesting. I still remember the Athlon being a bit faster than the P3 with a MHz for MHz comparison, but for some reason, whenever new numbers are published on old stuff, it seems that the reverse happens. Last time I checked, the P3 1.0EB was a bit faster than a Tbird B on KT133. Likewise, a P4 1.6A gained a lot on the 1600+ last time I saw a roundup. I think it's probably since they're placing the intel system on a much newer chipset, benefitting the old chip.
 
This also just in: Almost no one reads Wired. And the other 2 people besides you that do likely already are familiar with the offerings from AMD and Intel, making any money spent on advertising in that magazine poorly spent. The general public doesn't read Wired, but they do watch TV, and though I have not seen any AMD commercials in months I've seen plenty from Intel. Advertising advantage: Intel.
 
Something I would like to point out... Maybe Intel can get away with small adds that just have a Centrino logo. or a P4 logo or whatever. Maybe AMD has a full page add because AMD needs[ full page adds more than Intel does. Ask Joe Average Consumer about computers and I'll bet 10/10 know who Intel is. I'll say that Joe Average Consumer's knowledge of who AMD is is way lower than that. That being said, as Jow Slightly-Above-Average Consumer that I am 😉 I know and prefer AMD to Intel. I just realize that AMD needs more help in getting their name and great products before the masses than Intel does. AMD doesn't win because their add is full page. AMD needs full page adds just to stay in the game. (I hope AMD does stay in the game. As someone already mentioned, if AMD goes belly-up, don't think you will be upgrading every few months).

<edit>Oh yeah, do you have any numbers on who actually made more money? I mean, maybe it's just me, but I would think that the winner would be determined by how big their profits were, not how big their ad was.</edit>

\Dan
 
Originally posted by: Pariah
This also just in: Almost no one reads Wired. And the other 2 people besides you that do likely already are familiar with the offerings from AMD and Intel, making any money spent on advertising in that magazine poorly spent. The general public doesn't read Wired, but they do watch TV, and though I have not seen any AMD commercials in months I've seen plenty from Intel. Advertising advantage: Intel.
Click to expand...

100% agree. some prople should maybe take off their geek glasses 🙂

Many people (incl. my wife 🙂 dont even know what/who AMD is.....so far for AMD 'marketing'...



 
Originally posted by: flexy
Originally posted by: Pariah
This also just in: Almost no one reads Wired. And the other 2 people besides you that do likely already are familiar with the offerings from AMD and Intel, making any money spent on advertising in that magazine poorly spent. The general public doesn't read Wired, but they do watch TV, and though I have not seen any AMD commercials in months I've seen plenty from Intel. Advertising advantage: Intel.
Click to expand...

100% agree. some prople should maybe take off their geek glasses 🙂

Many people (incl. my wife 🙂 dont even know what/who AMD is.....so far for AMD 'marketing'...
Click to expand...

well, that and I go for overclockability and right now the P4 is vastly more overclockable than an Athlon XP based solution. Especially since Intel supplies the mobo chipsets
 
Originally posted by: cmdrdredd
Originally posted by: flexy
Originally posted by: Pariah
This also just in: Almost no one reads Wired. And the other 2 people besides you that do likely already are familiar with the offerings from AMD and Intel, making any money spent on advertising in that magazine poorly spent. The general public doesn't read Wired, but they do watch TV, and though I have not seen any AMD commercials in months I've seen plenty from Intel. Advertising advantage: Intel.
Click to expand...

100% agree. some prople should maybe take off their geek glasses 🙂

Many people (incl. my wife 🙂 dont even know what/who AMD is.....so far for AMD 'marketing'...
Click to expand...

well, that and I go for overclockability and right now the P4 is vastly more overclockable than an Athlon XP based solution. Especially since Intel supplies the mobo chipsets
Click to expand...

Overclockable based on what? You can squeeze out more Mhz? If that is your arguement...

Take a 2.4C and Hit 3.2 assuming you got some nice ram and a good processor -that is 800Mhz
Take a 1.47TbredB and hit 2400Mhz assuming again good proecssor and ram- that is nearly 1000Mhz
Or take a 1.8Barton and hit 2.4 😉 That is 600Mhz right there...

And then if you want to do a Mhz to Mhz comparison.... 😉

its about throughput rather than Mhz...
 
Fellas, c'mon it really wasn't that long ago. Do you really want to go back to pre-Athlon days where Intel was the only worthwhile game in town? You had to pay through the nose for good performance.
 
Originally posted by: magomago
Originally posted by: cmdrdredd
Originally posted by: flexy
Originally posted by: Pariah
This also just in: Almost no one reads Wired. And the other 2 people besides you that do likely already are familiar with the offerings from AMD and Intel, making any money spent on advertising in that magazine poorly spent. The general public doesn't read Wired, but they do watch TV, and though I have not seen any AMD commercials in months I've seen plenty from Intel. Advertising advantage: Intel.
Click to expand...

100% agree. some prople should maybe take off their geek glasses 🙂

Many people (incl. my wife 🙂 dont even know what/who AMD is.....so far for AMD 'marketing'...
Click to expand...

well, that and I go for overclockability and right now the P4 is vastly more overclockable than an Athlon XP based solution. Especially since Intel supplies the mobo chipsets
Click to expand...

Overclockable based on what? You can squeeze out more Mhz? If that is your arguement...

Take a 2.4C and Hit 3.2 assuming you got some nice ram and a good processor -that is 800Mhz
Take a 1.47TbredB and hit 2400Mhz assuming again good proecssor and ram- that is nearly 1000Mhz
Or take a 1.8Barton and hit 2.4 😉 That is 600Mhz right there...

And then if you want to do a Mhz to Mhz comparison.... 😉

its about throughput rather than Mhz...
Click to expand...


I'd still take that faster FSB anyday of the week. And you do not need nice ram just run it 5:4 and your smoking. BTW my 1gig OC on two of my 2.4C's and it was easy. No after market cooling either.
 
Originally posted by: Zebo
Long as AMD keeps selling great chips for less than $100 they will win with me.🙂
Click to expand...


In that statement lies the real and more imminent problem for AMD...You ppl feeding on the amd price cuts to undercut intel and buying all the 60 dollar 2100+xps and 80 dollar 2500+ bartons are not making amd the money it needs to support and ad budget worthy of TV commercials here in the states....no one was buying those 3000+ and 3200+ at over 250-400 dollars instead buiying all the 1700+ and 2100+ tbreds for chump change....

All I ever here is support AMD for the AMD clan...With What??? You screwing them on the arse end by buying their out of production or low-end about to be phase out chips at fraction of their initial offering??? Yeah you are really doing them a favor!!!
rolleye.gif
 
Originally posted by: JBTele
I remember a few years ago before AMD released the XP they were on top of speed with the T-Birds they acttually had a TV ad with some guy trying it race to get something done on his computer before a train hit his building or something it showed a guy with I guess it was a P-III then and a guy with an Athlon and the Athlon guy got all his data and got out and the intel guy got messed up ha.
Click to expand...

I have this commercial

4.08MB MPEG
It's a shame we never saw it on tv.
 
Originally posted by: TerryMathews
Fellas, c'mon it really wasn't that long ago. Do you really want to go back to pre-Athlon days where Intel was the only worthwhile game in town? You had to pay through the nose for good performance.
Click to expand...

Yup you had to pay more for everything.

HD,memory, cdrom drives, and CPU's. Dont be selective

The LARGEST reason for price drops in computers is the number of computers sold.

More computers sold = more competition

The COMPUTER SELLERS such as dell, BB, CC, Gateway and the such effect price more.
 
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