Just like all you fools abusing the Costco TV Warranty from days of yore.

Microsoft is retiring the TechNet Subscriptions service to focus on growing its free offerings, including evaluation resources through the TechNet Evaluation Center, expert-led learning through the Microsoft Virtual Academy, and community-moderated technical support through the TechNet Forums to better meet the needs of the growing IT professional community.
The last day to purchase a TechNet Subscription through the TechNet Subscriptions website is August 31, 2013. Subscribers may activate purchased subscriptions through September 30, 2013.