This Bizarre New AI-Generated Beer Ad Is Extremely Eerie

[SKORPI0]

AI-generated media has long been a subject of concern for people who believe that it could spell the end of civilization. However, a recent viral beer commercial has shown that we are not quite there yet.

The surreal 30-second video titled “Synthetic Summer” was created by Helen Power and Chris Boyle of London-based production company Privateisland. tv. The video, set to a raucous crowd backing track and Smash Mouth’s “All-Star,” features surrealistic images of people partying at a stereotypical American backyard barbecue, merging with impressionistic beer vessels and flaming grills achieving columnar fire tornado status.

This Bizarre New AI-Generated Beer Ad Is Extremely Eerie

AI-generated media has long been a subject of concern for people who believe that it could spell the end of civilization. However, a recent viral beer

wonderfulengineering.com

 

[Newbian]

There is a pizza one also:

 

[herm0016]

like family, with more cheese is actually a decent tag line. ha.

 

[Red Squirrel]

Still weirdly fitting lol. Probably also better than Bud Lights' recent marketing gaf.

 

[njdevilsfan87]

So uh, people are on fire at 0:24 and everything is obliterated at the end. Yikes!

 

[[DHT]Osiris]

This Bizarre New AI-Generated Beer Ad Is Extremely Eerie

AI-generated media has long been a subject of concern for people who believe that it could spell the end of civilization. However, a recent viral beer

wonderfulengineering.com

Ngl I dig the firenado, should have leaned into it and had it consume the entire party.

 

[pete6032]

Still weirdly fitting lol. Probably also better than Bud Lights' recent marketing gaf.

What did they do?

 

[Artorias]

What did they do?

Don't open that can of worms lol.

 

[Red Squirrel]

So uh, people are on fire at 0:24 and everything is obliterated at the end. Yikes!

Beer! Buy now!

 

[Charmonium]

Any decent AI/human interface needs to be able to give a cogent rationale for its output. The real problem comes when AIs are smarter than we are (a fairly low bar in my opinion). Right now, AIs "learn" thru many billions of iterations looking for patterns. But just like organics, such as humans, it can probably see patterns where there are none. Also, they're only as good as their learning database, which is ALWAYS going to be incomplete - well, probably not "always."

We can probably get AIs that will pass a Turing test, but again, a low bar when you consider what their ultimate capabilities will be.

 

[Red Squirrel]

I find lot of AI generated stuff is very similar to what stuff looks like in dreams, which is kinda interesting.