You're misleading yourself. The Titanium hatch STARTS at 23.5k. Its only 28k if you add junk like rain sensing wipers, front and rear parking sensors, rear view camera, and automatic parallel parking.
And the speed3 is definitely NOT loaded for $24k, thats its base price. Its more like $27k "loaded" with the tech package
The 3 hatch starts at $20k, not $20k after options. I don't get how you're comparing a base 3 to a brand new focus with options out ot the optioned moonroof, but its not really a fair comparison
And keep in mind, the 3 is quite bad on gas for some reason. Like 22/29
Don't know dude, I just priced them both out....
Mazda3
True Market Value® Base Price $18,544
Moonroof, 6-CD & Bose Audio Package $1,200
Rear Aero Flares & Rear Center Under Skirt $440
Rear Bumper Guard $40
Cargo Net $32
In-Dash 6-Disc CD Changer $400
Compass & Auto-Dimming Mirror w/Homelink $220
Celestial Blue Mica
Dune
Front Air Dam $440
Destination Fee $795
Regional Adjustment $31
Color Adjustment $92
Total Price $22,234
MazdaSpeed3
True Market Value® Base Price $21,979
MAZDASPEED3 Tech Package $2,163
Black w/Red Trim
Compass & Auto Dim Mirror w/Homelink $220
Celestial Blue Mica
Cargo Net$32
Destination Fee$795
Regional Adjustment $37
Color Adjustment $109
Total Price $25,303
Focus Hatch Titanium
True Market Value® Base Price $22,765
Titanium Handling Package $595
Parking Technology Package Discount ($405)
Charcoal Black
Cargo Area Protector $75
Parking Technology Package $1,100
SEL/Titanium Winter Package $470
Cargo Management Package $115
Power Moonroof $795
Stainless Steel Door-Sill Plates $95
Kona Blue Metallic
Rapid Spec 400A
Exterior Protection Package (Late Availability) $245
Destination Fee $725
Regional Adjustment $0
Color Adjustment $0
Total Price $26,575
dropped leather and the technology stuff...you lose a lot doing that. It was showing up around $27,000+ when my wife configured it the other day. Don't know what she added. edit: edmunds wasn't adding the options on correctly in my last post for the Focus.