Yes, approx $280 at the lowest for a 7900GT but a little higher for a good factory OCed 7900GT which makes a lot of sense if you do not feel comfortable OCing a card yourself. However, even if you did not want to go that high in price, you can get a factory overclocked 7600GT for $189 which would beat the 6800 Ultra performance wise while drawing less power and generating less heat. There is no reason to buy a 6800 card of any variety at this point in time except for the 6800NU for a handful of specific purposes.