I'll agree it's a niche product affecting a small set of users, but note that it's used worldwilde, dayly, since several years, by 1000s of users in big companies like Procter&Gamble and Logitech just for this application :
http://www.planogrambuilder.com/
so it's arguably more than a proof of concept
anyway, the take home message of the excerpt of a post of mine above (by ShintaiDK), is that the port was very easy, even that I use low level constructs (intrinsics in wrapper classes), for developers relying on the vectorizer it will be just a matter of recompilation, for the ones using the Intel libraries such as MKL/IPP merelly linking with new static libraries or shipping new DLLs