I put a pea-sized blob of IC Diamond in the center of the chip, mount the heat-sink. and give it a ten second buzz with my beard trimmer.
When you buzz with the vibrations perpendicular to the plane of the chip, you will get a very nice circular spread with possibly a little pump-out around the edges. The IC Diamond is not electrically conductive so this doesn't hurt anything.
If you try this technique without fastening the heat-sink down and then remove it after the buzz, I think you will be surprised by how effective this is.
It sure beats using a razor blade, putty knife, or credit card.