- Oct 10, 2000
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interesting read.
His brother-in-law Joseph McCaddon, no admirer of Barnum, attacked him regularly and had no reason to smooth over a statement that would have been a disastrous public relations mistake. Writing at the time, McCaddon said that it was unlikely for the showman to have uttered the phrase, "he was too shrewd an advertiser to directly accuse his public of ignorance, and of being suckers." Barnum may have thought it but he didn't say it, and yet the myth persists to this day.