Originally posted by: N8Magic
IMO, there was a lot of blind hatred shown on the first page of the thread. (ie. people ragging on the build quality of the engine, etc)
Why isn't it an appropriate engine? The Touareg (which is based on the same platform) has that exact engine available for it, and it's completely adequate. Granted, you're not going to be a stoplight hero, but this engine and it's lower cost per unit makes the Cayenne accessible to a broader market. If you were the businessman in this case, would you not want to appeal to as large of a market as possible?
In all fairness, VW has done a lot to erode buyer loyalty in recent years, and their overall build quality and reliability have been appropriately called into question. I am fond of them, but would think twice about buying one.
The thing is, I don't doubt you are right that a V-6 would make the Cayenne accessible to a broader market, but the problem is one of brand identity. I do not and will not buy into the idea that Porsche should be in the business of making 5,000-pound SUVs, particularly ones that can routinely be outraced by a Honda Element (as a 240 bhp Cayenne likely could), in spite of an out-the-door price of over $50K (I severely doubt that a reasonably-equipped V-6 Cayenne would cost less, when a leather-equipped Cayenne S runs $60,000).
An admittedly grossly imprecise analogy would be to ask whether, say, Rolls-Royce could build their accessibility to the market by buying 100,000 Kia Rios a year, rebadging them with a RR logo, installing a huge chromed grill, and selling them for $22K each. They presumably
would increase their market share, but at what cost? Porsche has always been a distinctive marque, known for making race-tested, highly reliable sports cars at relatively sane prices (compared to true exotics). They are not and should not, IMO, try to become generalists by making a light truck.
I understand the Cayenne is Porsche's effort at building a vehicle whose sales are less subject to economic fluctuation than a true sports car. I think, when we look back at it in 20 years, it will be their Edsel. If what they wanted was market share, IMO they should have gone the route of making a smaller, lighter, less expensive sports car (i.e., a spiffier Miata competitor), and giving it a base price in the high 20s. I just don't think the market wants a horribly expensive, ugly, gas guzzling Porsche SUV.