In financial filings and calls with investors, executives at public companies are being more candid about their plans to raise prices in the coming months, if they haven’t done so already. Many are leaving open the possibility that tariff rates could be higher than their current assumptions.
Procter & Gamble, which makes household staples such as Tide detergent, Pampers diapers and Charmin toilet paper, said it planned price increases averaging 2.5 percent on about a quarter of its U.S. products starting in August.
Mohawk Industries, a large flooring company, said it was raising prices 8 percent. “The industry will have to increase further with higher tariffs,” Paul De Cock, the company’s president and chief operating officer, told investors late last month.
And Adidas’s chief executive warned on Wednesday that tariffs “will directly increase the cost of our products for the U.S.”
There are also signs that some smaller, independent companies are beginning to pass on more of their costs despite fears of scaring customers away.
Some coffee shops, already straining to absorb Mr. Trump’s blanket 10 percent tariff, are raising prices in response to 50 percent tariffs on Brazil that he threatened last month
and will impose Thursday. Many retailers are preparing to adjust their prices particularly for the winter and spring seasons.