The spectacular failure of a startup that was going to change the world

[poofyhairguy]

Ah I see, so you bolded half of it because you like the subtle play of light and dark text and the contrast it creates.

 

[lothar]

I didn't read hardly any of it, but cliffs, I think:

1. Guy builds electric car company based on swapping batteries. Also builds a network of battery swap stations.
2. Nobody uses battery swap stations - most people just charge at home.
3. Business goes bankrupt because of expensive battery swap stations nobody uses.

Absolutely false. All of it.

 

[Atomic Playboy]

Good inventor/visionary, terrible businessman. Good business sense isn't about having a good idea, it's about figuring out how to monetize an idea (regardless of whose idea it is).

 

[Fern]

I was about 5 minutes into reading this when I decided to scan down to see what I was in for. The mission was aborted.

Same here.

Fern

 

[alkemyst]

<--- P&N

 

[desura]

Not a surprise. Battery swapping is hugely impractical when the battery is the most expensive part of the car.

 

[eldorado99]

Is there a tl;dr version of better nate than lever? I guess there is now.

 

[darkewaffle]

I just finished reading this finally lol and did find it interesting. I'd never even heard of Better Place before now, Agassi sounds like he's half-mad though.

 

[BoberFett]

Watched a YouTube video on this company a while back, thought it was doomed. I was right.

 

[JEDIYoda]

Best joke ever, part 2?

Longest best joke ever part 2....

 

[BoomerD]

Holy Wall-o-Text!

tl:dr (didn't even look at the cliff notes)