That guy lumps all other so call free water plans in with the Xprize one which is bullshit. He's just pushing for clicks.
Can't comment on the guy and his intentions. I also don't understand what you mean by free water plans. There is water vapor in the atmosphere that can be extracted if you don't have to pay for the energy used. In the case of the Xprize winner, they combined an existing commercial atmospheric water extractor, a dehumidifier, with a pyrolysis oil, syngas and char producing machine to supply energy from biomass that is locally available. This machine will produce carbon that can be used to improve soils, but not to the degree that the biomass applied directly to the soil would, and not without the release of some CO2. The biomass is being used to produce biogas, flammable liquid, with charcoal left over. The efficiency is based on the assumption the biomass can be had for pretty much nothing, I think. The same system could be run by solar carbon neutral but that would cost. The same kind of dehumidifying system is being used in India using commercial investments for a solar plant and water sold to villagers with a pay back time of four years. This is being done in one of the most contaminated water areas in that country so there is incentive for people to buy safe water. Since the area is poverty stricken, the water must be pretty cheap.
PS: The India example may be using reverse osmosis, I can't remember for sure.