"the same coke you love, just less of it!'

[ElFenix]

if you're paying $3 for a bottle of beer you're doing something wrong

 

[HomeBrewerDude]

Originally posted by: ElFenix

Originally posted by: yamahaXS
this way they can have a lower cost higher profit product!

i'll bet the per oz cost is higher on these.

i meant lower priced. yeah, cost will be higher, but profit margin will be bigger too.



This might be a strategy designed in part to help get coke products into schools (or stay there).

 

[Rudee]

Anything that the Coca Cola makers can come up with that increases their exposure on grocery shelves the better. The whole "New Coke/Classic Coke" was a brilliant marketing stragegy. By having multiple products like this, they increase thier product exposure. i.e they take up more space on store shelves. less room for competitors.