- Feb 10, 2000
- 30,029
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I had never really known where moveon.org came from - this article tells the story.
In 1997, Boyd and Blades sold their software company, Berkeley Systems (famous for its flying toaster screensavers and its trivia game You Don't Know Jack), for a reported $14 million. A year later came the Clinton-Lewinsky scandal, which struck them as an absurd waste of public money and time. "Washington was just in this bubble of nonreality," says Blades.
One night during the run-up to Clinton's impeachment, Boyd and Blades were at a Chinese restaurant for dinner. They were griping about politics; this being Berkeley, they overheard a nearby couple having the same conversation. A few days later, they emailed a petition to a hundred or so friends calling on Congress to censure Clinton and "move on." Within a week, it had 100,000 signers. Within a month, more than 300,000.
Although the email petition spread, its effect on Congress was imperceptible. Boyd and Blades were newcomers to politics. Upset at being ignored, they used the list of email addresses to arrange for supporters to make personal visits to congressional field offices around the country. In the fall of 1998, MoveOn members visited more than 400 of the 435 delegations, repeating the message of the MoveOn petition. These meetings also had no effect. Clinton was impeached. Boyd and Blades persisted, using their email list, which now had 300,000 names, to organize against the reelection of impeachment leaders in the 1998 midterm elections. Once again, the results were disappointing. Of the 30 candidates MoveOn opposed, nearly all were reelected.
