I don't see a relation between "can'd do manually" and "have to schedule because of that".
If they schedule showing an item, it means they already added this item, right?
Regarding addition of a new item to the DB: it's manual. I am sure for 99%. Do you see a lot of repeating sentences in all the IT stores? I don't. There is always something unique. There is always a different information in the details (more/less/mistakes/typos/etc). Always different photos (except the manufacturer-provided ones).
Regarding schedules: in order to implement something like this, there should be a separate filed for each item record in the database - after what datetime to show the item. This needed very rarely, so I don't think it is a good idea to have this field, and have one more DBfield/date check every single time the item shows on the web page.
And the last thing - they do not ship during midnight. So why bother with scheduler? Just to please several maniacs from AnandTech forum?

I never saw this before, and I am pretty sure it will not happen today.
Though... I'd like to see something like this to happen
