Prices are crap this generation, I bought the PCS+ 7950 near release for $330, and now many custom cooled 7950 is still around $300.
There's nothing to hint at next-gen being better for perf/$ either.. with gtx770 based off gk104 dies. Typically the 770 is a cutoff top-end GPU, with near top dog performance. What we end up getting is a 780 based on a castrated Titan which is a castrated gk110. It's not even next gen at all but kneecapping their rip-off Titan and trying to bring it to the masses. You can understand why they did it, TSMC with a 550mm2 die, imagine the yields (lack of) and the excess chips piling up which didn't make it... its gotta go somewhere!!
Ultimately, 30% faster than a 680 for $599 is not progress. We're gonna approach the 2yr mark for this gen, and if you cant get something that's >60% performance for the same price point, its sad for consumers.