bystander36
Diamond Member
- Apr 1, 2013
- 5,154
- 132
- 106
That's the thing.
Nvidia never had this market-share. It's a recent development. How do you grow revenue when you own the market? Even Intel has ARM to worry about. If AMD dies, Nvidia will have no competition.
Yes, they are expanding into other fields, where they might make tonnes of sales, but in the gaming market, to increase revenue, you raise ASP and/or encourage a more rapid turnover. Many businesses do this by having a sleeker, more capable replacement. Nvidia seems to be hastening this process more than normal obsolescence would indicate.
I dread to see what a 90%+ market-share would bring.
I don't believe they purposefully caused a fast turnover rate. They've never done it before, and it seems more likely the new direction of gaming and DX12 has more to do with them getting caught the wrong architecture choices. The slow down of process progression has also played a large role, as it has prolonged the value of the GCN architecture, which has aged better than it would have in the past.
