Most companies can barely get anyone to pay attention to news releases when they have them. Apple, of course, has spawned a whole industry devoted to speculating about when it might have something new to say.
For the last few weeks, there has been brewing speculation about a big announcement soon. And Apple Insider has intercepted a message from Mike Shinoda, a member of the band Linkin Park, to its fans.
In addition to a show at Madison Square Garden, he wrote, ?look forward to a special show that we?re doing in NYC in conjunction with Apple?shh?it?s a secret??
Apple is expected to have new laptops in the hopper that contain the latest generation of Intel chips. It has also promised a software development kit for the iPhone this month.
If indeed it has Linkin Park on the program, that would imply a music announcement as well. At some point, Apple needs to work out deals to get rid of digital rights management limits on all the music it sells. But some labels, notably Universal Music Group, have wanted to give Amazon.com a head start in selling unrestricted MP3 files to build it into a competitor to the iTunes Store.
Apple thankfully doesn?t use a three-ring circus to announce every little microscopic change in its product line, such as the drop in price on the one-gigabyte iPod shuffle from $79 to $49. (A new two-gigabyte version is $69.) But there may well be some molehills unveiled with monumental hype.
What would you like to see Apple introduce (that it probably won?t)?
Facebook
Twitter