Originally posted by: senseamp
Sale of Aston Martin is a no brainer. Ford needs to move Jaguar more upscale, and now they don't have to worry about cannibalizing their own AM sales.
Ford is now free to make more powerful, six figure Jags.
Um . . . NO. Ford's problem isn't a lack of high-brow aspirations in limited production vehicles (Ford GT). It's a lack of R&D and execution at producing mainstream vehicles.
Ford needs to make BETTER Jags. Ultimately, Jag is NEVER going to compete directly with AM (from a price or desirability perspective). Although, I wouldn't be surprised if AM didn't create an entry model starting around 80k.
The replacement for the S-type is pretty hot, but it's success will be dependent on the execution. Regardless, it will NOT be a 6-figure car. Jag is far more likely to cannibalize XJ sales than threaten AM.
Jags future relies on producing a competitive flagship sedan (either the new S-type or next gen XJ), competitive coupe/cabrio (new XK is decent), and something resembling entry-level vehicles (starting 40k) . . . probably sedan AND crossover on same platform.
The hot parts from the entry level are then shared with Lincoln for their next generation of sedans and crossovers (starting 30k).