In a nutshell, Romney's and Ryan's overiding problem is the conundrum they cannot overcome: They need to pander for votes from the very folks they have to take things away from while also attempting to hide the fact that they want to give the rich even more tax cuts without any sound reason to do it as it was a proven failed policy that contributed to the economic disaster the middle class and the poor experienced from 2000-2008.
The only way they can do that is to lie and to lie often. Well, lies have a nasty way of coming back around with a vengeance.
The only way things will get better for the middle class and the poor is when the vast majority of common folks realize their own self-interests need to be a higher priority over loyalty to a party that only want to exploit them to the advantage of the Royalty of America, of which Romney is an actual and titular example thereof.