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BY JACK WELCH
BY JACK WELCH
Guess what? There is an economic recovery under way, but you never would have known it last week when earnings reports came out. Even though many companies from battered sectors--including some companies left for dead just two or three years ago--recorded positive results, their successes were almost universally reported with the word but prominently featured. The stories in the papers and on TV went something like this:
? Sales were up--but analysts warned that cost cutting explained most of the gains.
? Earnings were up--but the mood of optimism was tempered by concerns about global competitiveness.
? Cash flow was up--but the company still faces harsh tests in coming months.
Now, I am not claiming that the economy is fixed. It's not. And there are, obviously, challenges ahead if a full recovery is going to occur. It's undeniable, however, that most companies are posting significantly improved results. Not only can millions of hardworking people celebrate--they should. They've earned the right. That's why we can't rain all over their efforts--their motivation and innovative spirit and can-do attitudes. Those good feelings, as any economist will tell you, are key drivers of company productivity and consumer confidence. The fact is a recovery will be a lot harder if we keep saying "but" about damn good news.
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The facts are, companies are not bricks and mortar, but people, with blood and sweat and tears. People are the reason for the recent recovery, and people are the reason it will continue--if it does. That's why we need to tell the people who have earned it not "but," but "Bravo."
