Originally posted by: Naustica
I thought the iPod craze would die down and Apple stock would come back down to earth. Well that was well over a year ago and I sold all my shares at $55 presplit price back then or $27.50 postsplit.

I'm disappointed I sold early but I bought it for $14 presplit or $7 post so I don't feel bad. Profit is profit and almost 400% return isn't bad.

Plus I bought some AMD at $14.75 with the proceed and AMD is up nicely since so it wasn't a terrible trade.
Thing about Wall Street is that they love hot product companies and that love affair can last lot longer than most people think. But like most love, it usually ends miserably. That's the unfortunate byproduct of the herd mentality. More than likely people will be disappointed with the earnings. Wall Street has always been buy on the rumor and sell on the news. With any hot stock, people's expectation always get out of line and someone is always disappointed with the numbers no matter how good.
Whether shorting or buying puts before AAPL's earning is good idea or not depends on lot of things. Personally I wouldn't play the game. I would much rather bet on red or black. About the similar odds and more fun and more comps. But if I was to play I would watch closely about 2-3 weeks before the earnings and see if there is any big earnings run. If there is and the stock price has risen alot, I would short it right before earnings that day. If it has not and the stock price has fallen good bit, I wouldn't touch it. If it has flatlined, I wouldn't touch it although I would lean towards shorting it. This said, options are different matter and you have to factor in cost of buying certain strike with time decay and it can get more complicated.
I think the smart way to play the eventual Apple downfall is to wait until the chart breaks. The stock is still in the uptrend and I don't like to get in front of a moving train. No one is smart enough to pick the exact top. Only the lucky ones do. Once the chart breaks, you'll have plenty chances to get it to short or buy puts. Just like people had plenty of chances to ride the train up, you'll get plenty of chances to ride the train down once it derails and breaks. You just have to be patient and pick the right time to get on.
I know no one will believe me but I once had 15,000 shrs or 30,000 shrs postsplit of Apple back in late 2000 and early 2001. I bought most between $14 - $14.5. I remember Apple couldn't give the stock away even though it had nearly $14/shr in cash in the bank and virtually no long term debt. Basically Apple was trading at cash value and no value was put to Apple name, property, people, etc. I sold all around $20 in Jan and Feb of 2001 in my trading acct but kept small number of shares in my IRA account which I sold at $55 presplit. If I kept those Apple trade shares, it would be worth over $2mil today.