The storm over Rush Limbaugh hasnt completely abated, but he appears to have weathered the worst.
While Limbaughs detractors are still pushing an advertising boycott, he has started speaking of the effort as a failure.
The opposition has been consistently dishonest in what they say about me, Limbaugh told The Daily Beast. So its no surprise they would be dishonest in their impact on my business.
After apologizing for his blunder in calling Georgetown law student Sandra Fluke a slut and prostitute, Limbaugh is said to be energized by the furor, feeling that his opposition is now seen as wanting to shut him down rather than debate the issues.
Liberal critics quickly mounted an extensive campaign to pressure companies to stop advertising on his radio show. And its had an undeniable impact, with more than 140 companies either withdrawing their ads or asking that their spots not be used during Limbaughs time slot (although some were not regular Rush advertisers to begin with). Someone familiar with the programs finances says the percentage drop for revenue flowing to the national program has been in the single digits.
Limbaugh told listeners this week that our ratings are up anywhere from 10 percent to 60 percent, depending on the station, and that the advertisers who hung in here are going gangbusters, yes...The only ones who got hurt are the ones who left. And thats its own tragedy because they left under false, trumped up, unreal pretenses. The latest ratings information will not be made public for some time.
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