Enduro wasn't the only problem.
You brought it up anyway and linked a thread from notebook GPU forums to comment on 680M vs. HD7970M. What was the point of you bringing it up? You just wasted my time explaining to you why what you linked was irrelevant.
Nvidia has more cash on hand than AMD is worth, they're beating/competing with AMD with less hardware, which we should assume using logic, doesn't cost as much to produce.
Again, irrelevant. Was NV able or not able to match the price/performance of an 18 CU 7970M? In theory, able, but in practice unable since they care about their 50%+ profit margin. So again, AMD offered the superior product for Sony's needs. Most console engineers would accept a GPU with 95% of the performance for $350 less price (in practice less at cost but still who is dumb enough to sign off on a $150-200 more expensive 680M for 5% more performance?)
We seem to be having a problem here with your inability to accept the fact that GK104 out sold the 7970, while being marked up 100% over the same market design from the previous generation, and costing considerably less to make.
Once again, bringing up irrelevant points to the price, performance and TDP for consoles. How well 680 sold vs. 7970 is irrelevant, how well 680M sold vs. 7970M is irrelevant, how much NV was able to mark up GK104 vs. HD7970 on the desktop because of ABCDE, is irrelevant for console design win. Console design wins is a distinct project/proposal that NV was bidding for. If we simply look a the price/performance in retail of 680M vs. 7970M and extrapolating that to what NV and AMD offered at cost to Sony most likely means NV was not competitive.
You seem to believe a dying, bleeding company with more costly hardware selling less products for less money has this super power to live off less margins. They don't, what they have is what Nvidia has allowed them to have this generation without creating a situation where there would be a monopoly.
Is that why NV charges $350 extra on Alienware 17x for 5% more performance when running both laptops from an outlet? I am glad to see the execs at Sony are a lot smarter than the people buying 680M for portability needs to realize that Enduro vs. Optimus is irrelevant for PS4 and paying hundreds of dollars more for 5% more performance when running the above GPUs from a wall outlet is a waste of $ for 99.9% of PS4 consumers.
You also forgot some key details - in modern demanding games and DX11 games that use compute, HD7970M smashes the 680M, while costing $350 less:
For example, the Radeon HD 7970M performs more smoothly in Far Cry 3 (+15 %), Hitman: Absolution (+22 %), Sleeping Dogs (+28 %), and Max Payne 3 (+32 %).
Since PS4 is expected to have a 5+ year life expectancy, it isn't even clear that 680M would have been a better GPU in the long-run to begin with. With more and more games being optimized for AMD Gaming Evolved and expected to use compute shaders, the GPU in PS4 may actually end up faster over PS4's useful life than 680M would have been. :hmm:
You seem to be oblivious to the idea that consoles are designed within constraints like budgets, TDP and with consideration of long-term performance. If it was affordable to put an HD7970 or GTX680 or Titan in the console, Sony would have went for that option. Your viewpoint is odd when you continue to disregard price/performance - if NV made a GPU for $10,000, you would continue to claim AMD can only competing on price and NV is the premium offering, etc.