That said, Nvidia won't enable G-Sync for competing graphics chips because it has invested real time and effort in building a good solution and doesn't intend to "do the work for everyone." If the competition wants to have a similar feature in its products, Petersen said, "They have to do the work. They have to hire the guys to figure it out."
This sentiment is a familiar one coming from Nvidia. The company tends to view its GeForce GPUs and related solutions as a platform, much like the Xbox One or PS4. Although Nvidia participates in the larger PC gaming ecosystem, it has long been guarded about letting its competitors reap the benefits of its work in various areas, from GPU computing to PhysX to software enablement of advanced rendering techniques in AAA games.
Like it or not, there is a certain competitive wisdom in not handing off the fruits of your work to your competition free of charge. That's not, however, how big PC players like Intel and AMD have traditionally handled new standards like USB and x86-64. (Intel in particular has done a lot of work "for everyone.")