ok, so this is how i bought it:
went in store, they had this backpack on display for sale. picked up the black one and ask the girl to scan its price for me, it ran up $29.99. i said it's $26.99 on the website so i showed her the printout, she said she will ask manager. while she walks into office i walked back and picked up a blue one (which is 20x nicer looking than the black one.) she walked back and said she'll adjust the price.
rang up the price again it came up $39.99, she asked if it's a different one? i said it's the same backpack but different color (actually website says black only) but she still goes for it and adjust to $26.99.
i thought it might not print out the $10 rebate but surprisingly it did!
overall, a nice blue backpack that fits my 15" widescreen Averatec and for $39.99 - $13 = $26.99 + tax = 29.37 - $10 rebate = under $20.
good deal.
ps. this thing is got so many compartments it's super!
[EDIT] lol i even took a pic..
http://www.fatimages.com/uploads/DSC06125.JPG
[EDIT2] omg i just realized i got a "Gravity" instead of the "Groove". so actually i gooved off that girl clerk... ouch. well... dont know what to say.