Target's Advertising Budget?

[prism]

I need to know Target's advertising budget for a marketing class, and the most recent info I can get is for 2005. Anyone know where I can find more recent info?

 

[Ns1]

I would say go grab their financial statements, go under general & administrative expenses, and find "advertising"

if it's listed 'grats, if not then you're probably screwed

 

[tfinch2]

Dig into the financial reports

 

[prism]

Where do I get their financial statements from? I haven't taken many accounting classes

 

[AnonymouseUser]

Originally posted by: Prism
Where do I get their financial statements from? I haven't taken many accounting classes

It's listed under their SEC filings under most financial sites (yahoo, google, msn, etc) and brokerage sites. I got this 2007 annual report from Yahoo. From that I get the following:

5. Advertising Costs

Advertising costs are expensed at first showing or distribution of the advertisement and were $1,170 million, $1,028 million, and $888 million for 2006, 2005 and 2004, respectively. Advertising vendor income that offset advertising expenses was approximately $118 million, $110 million, and $72 million for 2006, 2005 and 2004, respectively. Newspaper circulars and media broadcast made up the majority of our advertising costs in all three years.

 

[gorcorps]

If you go to target.com on the bottom you can click the 'investors' link. Then you can check their financial reports. After browsing 2006's reports it looks like they spent $1.17 billion on ads as opposed to $1.028 billion in 2005.

http://thomson.mobular.net/thomson/7/2291/2516/

 

[sash1]

Originally posted by: Prism
Where do I get their financial statements from? I haven't taken many accounting classes

http://www.hoovers.com/free/

 

[prism]

Thank you everyone, you've been a great help!

 

[BoomerD]

I dunno about the amount they're paying, but IMO, they sure aren't getting their money's worth...

Target has some of the stupidest ads in the biz...(not the stupidest, just in the top 10%)

 

[Goosemaster]

whatever it is it's right on Target.

 

[ballmode]

chicks and moms are probably their market

 

[natto fire]

Originally posted by: Goosemaster
whatever it is it's right on Target.

groan

 

[Safeway]

I like the Target ads. Hip.