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Tablet Matketshare Numbers

zerocool84

zerocool84

Lifer
tablet-1327566858.jpg


Strategy Analytics has come out with another report on the state of today's tablet market, which, not surprisingly, remains dominated by Apple. Cupertino's iOS comprised about 58 percent of the global slate market during Q4 2011 -- well ahead of Android's record high 39 percent share, but down from the 68 percent it commanded during the final quarter of 2010. Android, in fact, has seen quite a jump over the past year, with total shipments reaching 10.5 million units during the last quarter, up from just 3.1 million last year (Apple, by comparison, shipped 15.4 million iPads during Q4, versus the 7.3 million it shipped last year). On a global level, the tablet market continues to blossom, with total shipments reaching an all-time high of 26.8 million units last quarter, representing a whopping 150 percent increase over last year.
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http://www.engadget.com/2012/01/26/strategy-analytics-apple-still-owns-tablet-market-but-android/
 
and the only reason android tablets increased market share are the kindle fire and the nook which are mostly ereaders
 
alent1234 said:
and the only reason android tablets increased market share are the kindle fire and the nook which are mostly ereaders
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Mostly eReaders? Do they not do everything any other tablet can do? Also didn't Google already say they only count devices that access the Android Market which those two can't unless sideloaled which the average person doesn't do?
 
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bearxor said:
The only thing I'm interested in is shipped vs sold.
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Exactly, that's an old trick, stuff the sales channel with product, and release the "shipped" numbers. Look how far that got BlackBerry...

The other issue is that I see the Kindle Fire and nook tablet as stepping stones to owning a 10" sized tablet for many people. Fire and nook tablet owners are going to see things like BT, GPS, and cameras and want to upgrade.
 
10" Fire later this year for $199

No retina, no gps or whatever. No need for it for most people. Wifi is a nice gps substitute most of the time
 
Google needs a hero "stock" tablet. The Motorola Xoom/Xyboard is such a joke that I am actually embarrassed for Google to come out with such a bad product that's clearly been eclipsed by the Galaxy Tab 10.1 at first, and now the Transformer Prime.
 
zerocool84 said:
Mostly eReaders? Do they not do everything any other tablet can do? Also didn't Google already say they only count devices that access the Android Market which those two can't unless sideloaled which the average person doesn't do?
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maybe google only counts devices that can access the android market, but this data is from a third party research firm, do they use the same methodology? doubtful.

plus, this data is only showing tablet SHIPMENT, not actual sales, how many of those tablets were actually sold versus the ones sitting in store inventory?

in short, this data is meaningless, not worth the pixels on my screen.
 
I wish Amazon would release the demographics of Kindle Fire purchasers, I'm seeing them in the hands of 50 & 60 year olds, it's weird.
 
dagamer34 said:
Google needs a hero "stock" tablet. The Motorola Xoom/Xyboard is such a joke that I am actually embarrassed for Google to come out with such a bad product that's clearly been eclipsed by the Galaxy Tab 10.1 at first, and now the Transformer Prime.
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Didn't Page say there's a 'Nexus' tablet in the works? Asus would make a great partner, Moto's dropped the ball so badly with the Xoom/Xyboard crap its almost comical.

The Fire/Nook Tablets are closer to the iPad-tablet than they are to the Kindle Touch/Nook Simple Touch though.

I've never been able to get an unrestricted hands on experience with a Fire myself, demo models are always locked in exposition loops. The Nook Tablet is very nice, by its locked bootloader and B&N's anti-community stance have pretty much killed it.
 
Pliablemoose said:
I wish Amazon would release the demographics of Kindle Fire purchasers, I'm seeing them in the hands of 50 & 60 year olds, it's weird.
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why?

a lot of these people started with computing in their 30's and maybe were the first gamers in their 20's and are used to their desktop/laptop. fire is a perfect tablet to check email on the couch, read a book, play simple games and a few other things
 
postmortemIA said:
Yep, Nice 10" IPS screen together with rest of parts in small form is not yet feasible to be made at less than $200.
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probably by the end of this year when retina and other high dpi displays hit the market. amazon isn't going to go with nice, but cheap. maybe a separate $300 tablet with slightly better specs
 
alent1234 said:
why?

a lot of these people started with computing in their 30's and maybe were the first gamers in their 20's and are used to their desktop/laptop. fire is a perfect tablet to check email on the couch, read a book, play simple games and a few other things
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Am just curious if what I'm seeing is reflected in the larger demographics of Kindle Fire purchasers.
 
Bateluer said:
Didn't Page say there's a 'Nexus' tablet in the works? Asus would make a great partner, Moto's dropped the ball so badly with the Xoom/Xyboard crap its almost comical.

The Fire/Nook Tablets are closer to the iPad-tablet than they are to the Kindle Touch/Nook Simple Touch though.

I've never been able to get an unrestricted hands on experience with a Fire myself, demo models are always locked in exposition loops. The Nook Tablet is very nice, by its locked bootloader and B&N's anti-community stance have pretty much killed it.
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Xoom was the "Nexus" tablet whether Google will admit it or not. And Moto and Google both dropped the ball badly. Moto with their lackluster hardware, insane pricing, and lack of wifi only model at launch. Google for their Honeycomb OS which was rushed and hack job.

Both parties screwed up and both are paying the price.
 
ponyo said:
Xoom was the "Nexus" tablet whether Google will admit it or not. And Moto and Google both dropped the ball badly. Moto with their lackluster hardware, insane pricing, and lack of wifi only model at launch. Google for their Honeycomb OS which was rushed and hack job.

Both parties screwed up and both are paying the price.
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No question. The Xoom and HoneyComb were a joke and really delayed the Android tablet.

The Xoom just got its ICS upgrade, though the Asus Prime did beat it by a week or so. Thats just embarrassing for Motorola.

A Jelly Bean sporting Nexus tablet at the end of the year would be just what the doctor ordered.
 
Yeah, in my setting, I see mostly older people, I see all demographics using iPads though, but it's been available much longer too. I think we'll be seeing a ton of people with Kindle Fires after a year or so of availability, at that price point, it's in the impulse buy category.
 
sontin said:
Honeycomb was awesome. At that time it was much better than iOS for a tablet. More like a real PC and not a bigger smartphone.
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I much prefer Honeycomb on a tablet over Froyo or Gingerbread or even iOS. I kept my iPad over my Asus Transformer purely because I like the 4:3 form factor of the iPad over the 16:9 of the Transformer and most other tablets.
 
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