My bad. That number was lower than ones I previously saw.
And that EVGA SSC seems to be a very hot example for a 970.
(No, I am not comparing to the 290X in these images, I realize those are reference design and not the better coolers from AIBs)
Let's be fair here: regardless of what AIBs can make happen, AMD made the card to run at 90+. Can these cards HANDLE that? Sure. Is it good? Eh.. not really. If it's fully within the designed spec, it should be fine. But it's a tremendous waste of power, which means an awful amount of extra heat. If the cards are kept cool enough, they should draw less power. So the AIBs came to the rescue, that's good. AMD is relying on this instead of creating a card that doesn't need extravagant cooling solutions.
You guys take one thing I say and jump on it like rabid wolves, yet ignore the greater points I stress.
It's like you guys can't comprehend that, OMG, I have actually agreed with most of what you have said. I guess I should make it more clear, in that I am playing a bit of devil's advocate and also stressing market consideration, alongside gamer preference and simply an appeal for technological progress.