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Monster part of $30-million campaign pushing safer driving
February 1, 2005
BY MARK PHELAN
FREE PRESS COLUMNIST
A nasty looking Muppet on steroids debuted Monday in the latest attempt to convince drivers that SUVs are Satan's spawn, the things the Lord of the Rings' Dark Riders would have used to hunt down Frodo, if only they could have afforded the gasoline.
The beast, which goes by the endearing name Esuvee, is part of a new $30-million campaign mostly funded by Ford Motor Co. through a settlement of a lawsuit brought by 50 state governments over its marketing of SUVs.
SUV MP3 clip by Mem Shannon
http://www.esuvee.com
article
February 1, 2005
BY MARK PHELAN
FREE PRESS COLUMNIST
A nasty looking Muppet on steroids debuted Monday in the latest attempt to convince drivers that SUVs are Satan's spawn, the things the Lord of the Rings' Dark Riders would have used to hunt down Frodo, if only they could have afforded the gasoline.
The beast, which goes by the endearing name Esuvee, is part of a new $30-million campaign mostly funded by Ford Motor Co. through a settlement of a lawsuit brought by 50 state governments over its marketing of SUVs.
SUV MP3 clip by Mem Shannon
http://www.esuvee.com
article