Wow, how the eff did they sell over 35,000 MR2s in '85?
These are both niche vehicles - The MR2 was lucky to sell 5,000 units a year and the Supra even less.
I really don't believe these cars are coming back as its not like the FRS & BRZ are flying off the lots (FRS has sold 11,635 units in 2013 through July)(BRZ 4,774)(Miata 3,812)
If the Supra is expected to be a GT-R competitor (GT-R sales through 7 months of 2013 - 753 units)
Toyota needs to get a hatchback out and make a hot hatch and do something with the Scion brand, a disaster in marketing. The FRS should be rebadged immediately and sold as a Celica. Bringing out two sports cars will no reinvigorate the "sporty" nature of Toyotas and bring people flocking to the showroom.
I must wonder how many people walk into a Scion dealer shopping a FRS and walk out with a TC (10,801 units sold in first 7-months)
Yeah I think that's one of the big concerns, the market for small sports cars just isn't that high. In the US, unless they're a Camaro, Mustang, or Vette they just aren't going to have high sales numbers, which makes the development costs hard to make back.
But that's why I can't figure out why they would go the route Toyota/Subaru did, where they basically designed exactly this car, instead of a platform that has some versatility.
Really, I can't figure out why someone hasn't tried to build basically a budget 3 Series lineup (where you've got a single RWD platform, but then you could have a coupe, a sedan, a hatch, and a wagon styles from that). Aim for decently light weight (2700-3300lbs depending on configuration, coupe would be on the low end the wagon on the upper end, with the sedan and hatch in between).
I think a company could do really well if they came up with a small lightweight RWD setup, then build 3-4 vehicles from that. A coupe/convertible, a hot hatch, and then a sedan and maybe a wagon (or make it a sportback sedan). Maybe limit the powertrain options (just make them solid and not suck). Something like a 175-200hp base engine and offer a 250-300hp optional (probably turbo) engine. Give it two transmission options (a non crap manual and a a dual clutch unit). As long as they didn't totally fubar it with styling or pricing (aim for $20-30K?) issues then I think they could push a lot of units. They'd stand out big time in the different categories too (they'd have a solid coupe, and then their sedan, hatch, and wagon would all really stand out from the competition).
If Hyundai/Kia took the Veloster, Optima, and Genesis Coupe and made them the same platform. Or if Ford changed the Focus to RWD and added a coupe (and brought the coupe hatch back in the US), they could expand the Fiesta a bit to take up the low end FWD. I'm sure GM could find somewhere to slot this in. It could be the entire focus of the Scion brand. Or Mazda could shoot off the Speed 3, add an RX-8 style coupe.