'Super Size Me' Ads Get Downsized by MTV WHAT?????????????

bradruth

Lifer
Aug 9, 2002
13,479
2
81
Well MTV has always been known for providing solid information and moral guidance to our youth.
 

klah

Diamond Member
Aug 13, 2002
7,070
1
0
They have decided to run the ads after all

'Super Size' Controversy Not So Big After All as MTV Runs Ad
(user/pass = freeread)

According to an e-mail provided by IDP Films, which is distributing the movie, an employee in MTV's ad clearance department said the network was rejecting the commercial because it was "disparaging toward fast-food restaurants."

For the ad to be approved, the employee told IDP, it would need to delete the phrase "you'll die," a comment on the alleged effect of the monthlong fast-food diet. The MTV employee said the commercial also could not air during a span in which a fast-food ad was airing and that a scene of the filmmaker about to vomit must be axed.

An MTV spokeswoman, Janet Hill, said that although revisions were initially requested by a "junior-level employee," the decision was overturned by a higher-up after he learned of the "mistake." Hill said the spot would air in a way that makes "commercial sense."
 

Vette73

Lifer
Jul 5, 2000
21,503
8
0
Originally posted by: klah
They have decided to run the ads after all

'Super Size' Controversy Not So Big After All as MTV Runs Ad
(user/pass = freeread)

According to an e-mail provided by IDP Films, which is distributing the movie, an employee in MTV's ad clearance department said the network was rejecting the commercial because it was "disparaging toward fast-food restaurants."

For the ad to be approved, the employee told IDP, it would need to delete the phrase "you'll die," a comment on the alleged effect of the monthlong fast-food diet. The MTV employee said the commercial also could not air during a span in which a fast-food ad was airing and that a scene of the filmmaker about to vomit must be axed.

An MTV spokeswoman, Janet Hill, said that although revisions were initially requested by a "junior-level employee," the decision was overturned by a higher-up after he learned of the "mistake." Hill said the spot would air in a way that makes "commercial sense."


Please, if it did not get out to the press it would still not be aired.

Fastfood sucks and so does Mtv.