According to an e-mail provided by IDP Films, which is distributing the movie, an employee in MTV's ad clearance department said the network was rejecting the commercial because it was "disparaging toward fast-food restaurants."
For the ad to be approved, the employee told IDP, it would need to delete the phrase "you'll die," a comment on the alleged effect of the monthlong fast-food diet. The MTV employee said the commercial also could not air during a span in which a fast-food ad was airing and that a scene of the filmmaker about to vomit must be axed.
An MTV spokeswoman, Janet Hill, said that although revisions were initially requested by a "junior-level employee," the decision was overturned by a higher-up after he learned of the "mistake." Hill said the spot would air in a way that makes "commercial sense."
Originally posted by: klah
They have decided to run the ads after all
'Super Size' Controversy Not So Big After All as MTV Runs Ad
(user/pass = freeread)
According to an e-mail provided by IDP Films, which is distributing the movie, an employee in MTV's ad clearance department said the network was rejecting the commercial because it was "disparaging toward fast-food restaurants."
For the ad to be approved, the employee told IDP, it would need to delete the phrase "you'll die," a comment on the alleged effect of the monthlong fast-food diet. The MTV employee said the commercial also could not air during a span in which a fast-food ad was airing and that a scene of the filmmaker about to vomit must be axed.
An MTV spokeswoman, Janet Hill, said that although revisions were initially requested by a "junior-level employee," the decision was overturned by a higher-up after he learned of the "mistake." Hill said the spot would air in a way that makes "commercial sense."
Originally posted by: klah
Originally posted by: Marlin1975
Fastfood sucks and so does Mtv.
:thumbsup:
Originally posted by: klah
Originally posted by: Marlin1975
Fastfood sucks and so does Mtv.
:thumbsup: